Building a Signature Consumer Protection Education System:"Consumer Rights Outreach Program"
Qfin has launched a series of engaging, educational initiatives in communities, malls, and schools across cities such as Beijing, Shanghai, and Fuzhou. These programs use interactive experiences to make financial literacy more accessible and enjoyable for the public.
March 2025 – 3.15 Consumer Rights Day Campaign: Reached over 30 million individuals nationwide through the “Four Outreach” service model, enhancing awareness and access to consumer protection.
November 2024 – Financial Literacy for All: Conducted the themed campaign “Finance for the People: Safeguarding Rights, Preventing Risks”, helping more families understand financial safety.
October 2024 – Anti-Fraud Education on Campus: Launched the “Fraud-Free Campus” initiative to raise digital safety awareness among students and build new lines of defense against scams.
April 2024 – Community-Based Financial Safety Education: Delivered “zero-distance” consumer protection services by bringing financial education directly into residential neighborhoods.
March 2024 – Outreach in Putuo District, Shanghai: Promoted financial literacy and consumer rights awareness through localized campaigns, reaching a wide range of community members.